nowadays we got classified by what we wore. the luxury of fancy shoes, branded clothes, expensive sport cars, brought us into higher social level. we were buying things we don’t need. worst of all, everything surround us was created to made us believe that those are what we trully need (even though the word “need” is very relative). we lived in a make-believe world. we were forced to expense more than our wage, then automatically we work harder to get more money to spend.

fascinated as we are by images, our values have come to revolve around a world we can never actually experience. there's no way into the pages of the magazine, there's no way to be the archetypal punk or the perfect executive. we're "trapped" out here in the real world, forever. and yet we keep looking for life in pictures, in spectacles of all kinds, anything we can collect or watch —instead of doing.

don’t let those products define you.

the concept of identity was just the same as beauty. it should be defined as what we are, or else the concept itself is our enemy. it was something personal, and it should be fun. the easiest way to create our own identity was as simple as knowing ourselves more. the old greek used the term ‘gnothi seauthon,’ which means know yourself. knowing more about ourselves, we could just stop buying those imaginary identity provided by the media, the advertising, even from your parents. stop giving value to symbols. stop rating other people by how great they look covered by those symbols.

then we can construct another, better world, that will be more pleasurable for all of us! for what should we work towards, if not pleasure and joy?